eStar CEO, Andrew Buxton, defines retail system building blocks and the importance of getting them right.

Taking Search Engine Optimisation (SEO) seriously for eCommerce websites means giving your brand the best opportunity at being found by your target market - the digital equivalent of being the shop on the coveted High Street corner. Getting your SEO performing on a beautifully designed and easy to use website helps to support the performance of your bricks-and-mortar stores and also maximises your presence with established and new customers.

eStar’s CEO, Andrew Buxton, explains why Amazon coming to Australia is great for competition.

eStar is excited to be exhibiting at Online Retailer 26-27 July at stand 1228.

We have a large presence at this year’s premier Australian retail event, including eStar speakers, prize giveaways at our booth, and the chance to gain insight into present and future eCommerce site strategies with eStar’s Digital Strategist.