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Four key insights into the connected New Zealand consumer

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015

By Greg Randall

First Published by EConsultancy on 6 March, 2016

Google Barometer

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences. 

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MasterPass by MasterCard is accepted here

    MasterPassHeader

MasterPass is a digital wallet that allows your customers to store multiple Credit Cards and Delivery Locations in one secure digital wallet, no matter the device your customers are shopping your site on.

We have recently upgraded our digital wallet offering with MasterPass by MasterCard.

 

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Customer Led Innovation - Click & Collect

Click & collect

There’s no doubt about it, Click & Collect is huge!

As the name suggests (and everyone knows!), allows customers to order online and pick their goods up in store, at a time and location of their convenience.  

In Australasia, Click & Click is growing, for example Harvey Norman claim Click & Collect is over 50% of online, when The Warehouse launched Click & Collect 2 years ago, it went to 10% in the first week, and is now over 30% of online sales.

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